Driver Jorge Martelli will have the sponsorship of Sinop Energia, a reference company in the energy sector, for the 2026 NASCAR Brasil Series season, expanding the structure and ambitions of the sporting project.
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The partnership is born with the goal of strengthening the brand’s presence in national motorsport, while simultaneously boosting Martelli’s career in one of the country’s most competitive categories. With a focus on performance, innovation, and consistency, driver and sponsor join forces in search of significant results throughout the season.
For Jorge Martelli, the support represents an important step in his career. “The arrival of Sinop Energia to our project is a source of great pride. Having a company of this size believing in our work gives us even more motivation and confidence to seek great results. We know the responsibility that comes with it, but we are prepared to have a competitive season,” said the driver from Tapurah (MT).
The choice of the driver, according to the company, goes beyond sporting performance and is directly linked to his regional representativeness and connection with the productive sector.
The CEO of Sinop Energia, Ramon Carvalho, highlights: “the choice of Jorge Martelli goes beyond the results on the tracks. It is based on a very strong regional and sectoral identity. He is a driver based in Mato Grosso and has been taking the state’s name to the national stage. For Sinop Energia, sponsoring a local talent reinforces our commitment to the development and appreciation of the region where we operate.”
The executive also emphasizes the weight of the driver’s sporting history in the decision. “From a marketing point of view, being a two-time NASCAR Brasil champion and having a solid resume, he delivers the visibility of a winner. Associating our brand with a champion transfers values such as excellence and efficiency, which are part of our positioning,” said Carvalho.
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Another relevant factor is Martelli’s connection with agribusiness, one of the pillars of the region. “Jorge is also a rural producer, and the Sinop region is the heart of Brazilian agro. This duality between field and track creates a direct bridge with our main stakeholders and partners,” mentioned the representative of Sinop Energia.
Sinop Energia also sees sport as a strategic platform for communication and institutional positioning. “We seek to transform the speed of the tracks into institutional value. NASCAR Brasil uses ethanol as its official fuel, and we are a generator of clean and renewable energy. We want to reinforce this narrative of sustainability and innovation through sport,” completes Ramon.
In addition to exposure in broadcasts and digital platforms, the company plans a series of activations throughout the season. “The sponsorship guarantees presence in high-reach channels, in addition to strengthening our presence in regional events and media. We will have brand application on the car, the racing suit, and the backdrops, as well as actions in the area of influence of the Sinop HPP,” emphasized the CEO.
“We also plan internal initiatives, such as actions with employees, driver visits to the company, and experiences for strategic partners during the stages, especially in the Midwest, bringing the public even closer to our project.”
With the new partnership, the expectation is for a solid season, marked by continuous evolution and a constant presence in the fights for good results, consolidating the project within the NASCAR Brasil Series.
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