Porsche Cup Brasil showed to be in alignment with Porsche around the world. In 2026, it adopted the manifesto and slogan ‘Raceborn’ which, according to Dener Pires, CEO of the Brazilian category, is in accordance with everything they believe in.
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This year, Porsche competitions around the world are running under the motto of ‘born to race’. In the campaign comes the celebration of the brand’s 75 years of presence in the world of motorsports.
And of course the Brazilian arm of Porsche Cup also adopted the ‘slogan’. According to Dener in question to F1MANIA.NET, ‘Raceborn’ could not be more aligned and closer to everything they believe in.
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“We are an official category of Porsche Germany and this, let’s call it a slogan, Raceborn, came from Germany and I think it adapts very well to what we also… our identity, I, mainly, think I was born for this, and many people who are here for the races themselves”, he said to F1MANIA.NET.
“So, it fit like a glove, our headquarters says ‘do you want to adhere to this program?’ and of course we do. This means total alignment of Porsche Cup Brasil with everything that is official from Porsche in the world”, he added.
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