The weekend, ending on Sunday (28), marked a special moment for NASCAR Brazil. The category held the fourth stage of the 2026 season at the Velocitta Racetrack, in Mogi Guaçu (SP). But, besides the lively races, the main highlight was the large presence of the audience in the interior of São Paulo.
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Watching the broadcast of the races, it was possible to see the Velocitta lookout taken over by fans. The significant increase in the audience, even commented on by the broadcast team, reinforces the perception that NASCAR Brazil has been expanding its connection with the fans, who already arrive at the racetrack expecting competitive races and an experience that goes beyond the track.
This weekend was no different. Race 1 had a more controlled pace, while Race 2 delivered all the expected excitement, with the winner being decided only in the final moments. The race’s outcome ended up being turbulent, but for the audience, the anticipation to find out who would take the victory made the competition even more thrilling.
Without undermining the work of drivers, teams, and all the professionals involved, the great protagonist of the weekend in Mogi Guaçu was the audience. The fans participated in the activations, cheered at every battle, and filled the grid walk. The caps distributed during the visit even turned into true “cheering flags,” helping to color the event even more.
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It is no surprise that NASCAR Brazil prioritizes closeness with the audience, investing in trends and activations that transform going to the racetrack into a more complete experience than just watching the races. In this stage, two initiatives caught attention: the promotion of the movie “Supergirl” on the cars of drivers Tata Calderón and Bruna Tomaselli and an activation with a well-known makeup brand.
At first glance, it may seem like a simple action. But those who frequent racetracks know that rarely is the female audience the target of activations specifically designed for them. Much is said about inclusion in motorsport, but there are still few categories that look directly at women and, especially, at a universe that is still often seen as incompatible with cars, the smell of fuel, and speed.
Promoting an action aimed at this audience, without giving up femininity, is a positive point. NASCAR Brazil already stands out for offering a program aimed at the whole family and has much to gain by talking directly to women. Whether on the track, with the presence of high-level competitors, or off it, creating an environment where they also feel part of the experience, the category shows that it understands that winning new fans necessarily involves making everyone feel represented and welcome.
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