The 2026 NASCAR Brasil season gains a major boost: Shopee arrives as official sponsor, strengthening its presence in national motorsports. The partnership connects speed, performance and shopping experience in an environment that integrates track and digital.
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In almost every stage, Shopee brings to the racetracks the Shopee Auto Boulevard, a space dedicated to retailers offering automotive products with special conditions for the audience following the race.
The Shopee Pole Position Trophy brings the partnership to the tracks, rewarding the fastest driver in the qualifying practice of each stage. On the digital side, NASCAR Brasil will have an official store on the platform, offering tickets, exclusive products, experiences and race broadcasts.
“The partnership with Shopee represents an important advance in how we connect brands, fans and businesses within NASCAR Brasil. We’re talking about a real integration between experience, content and conversion, something increasingly relevant in sports,” said Thiago Marques, CEO of NASCAR Brasil Series.
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The official debut of the partnership will be at the opening of the season, April 11 and 12, in Santa Cruz do Sul (RS). The calendar includes nine stages in eight states, including unprecedented circuits. The year 2026 also marks the arrival of the RiSE26, a car with a central V6 engine of 360 hp and 55 kgf.m of torque, powered by 100% ethanol, lighter and more powerful than the previous model.
To follow the races and Shopee’s activations, follow @NASCARBrasil and @shopee_br on social media and visit the official websites.
NASCAR Brasil Series has sponsorship from Pirelli, Karter and Militec1; official suppliers Frum, Servitec, Nano4you, Tecpads, Sparco, Zanoello and Rodas Raw; and support from automakers Chevrolet and Ford.
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