Red Bull Racing has announced a new partnership off the Formula 1 tracks and will launch a limited collection in collaboration with the American brand Crocs. The initiative brings together the six-time constructors’ champion team with the footwear manufacturer known worldwide for its foam models that have become popular since the early 2000s.
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A collection inspired directly by the RB22 will be launched, representing another step by Red Bull in expanding products related to lifestyle and pop culture. In recent years, the team has significantly increased its presence in the merchandising market, betting on products beyond the traditional world of motorsport.
The main model of the line will be the Crocband Clog, developed with visual references from the Red Bull car in Formula 1. The design includes details inspired by the RB22 rear wing, elements that refer to the halo protection, and even a miniature driver positioned on the top of the shoe.
Besides this model, the partnership will also feature the Classic Runner, a product that uses visual references from racing cars and the motorsport universe. According to the team, both models will have a ‘bold’ visual proposal, aiming to bring Red Bull’s identity even closer to the young audience and the lifestyle market.
This collection will also have personalized Red Bull Racing accessories for Crocs footwear. The so-called ‘Jibbitz charms’ will allow fans to add thematic elements related to motorsport to the models launched by the partnership.
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The agreement also marks the first time Crocs has carried out an official collaboration with a Formula 1 team. The American brand had previously developed products in partnership with entertainment franchises and other sports properties but had never worked directly with a team in the category.
Red Bull described the new models as products with strong personality and aligned with the team’s aggressive identity on the tracks. The initiative reinforces the Austrian organization’s commercial strategy to expand its presence in different segments beyond motorsport competition.
The official launch of the special Red Bull and Crocs collection will be on May 21. The products will be available on Crocs’ official website and also through selected brand partners.
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