Formula 1 will have a different look at the Miami GP, with Racing Bulls presenting a special paint inspired by summer. The team bets on a striking design to stand out during the weekend in the United States.
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The new visual identity brings the tone “summer sun yellow,” inspired by the Red Bull Summer Edition Sudachi Lime. The proposal combines vibrant colors and graphic elements that refer to the texture of the fruit, creating a concept designed to reflect the energy of the event in Miami.
The launch of the paint was marked by an unusual action, involving sport and spectacle. Wakeboard athlete Guenther Oka performed a backflip jump over the car while removing the cover, revealing the new design in front of drivers Liam Lawson and Arvid Lindblad.
The presentation followed the typical Miami style, with the team arriving by yacht at a riverside event, where CEO Peter Bayer, team principal Alan Permane, and the drivers showcased the car to the public. “Miami has become a special place for us to express who we are as a team. This paint brings a vibrant energy that reflects our creativity,” Bayer said.
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The executive also highlighted the team’s positioning with initiatives of this kind. “We have sought to present something bold and unique in this race, and this new identity is no exception,” he added, reinforcing the focus on innovation and connection with fans.
Racing Bulls will take the special paint to the track already at the start of the weekend activities in Miami. In addition, the design will also be present in activations around the city, including the event’s fan zone, expanding the experience for the public off the track.
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