Castrol took another step in its journey in South American motorsport by announcing a strategic alliance with Bradesco TCR South America and Bradesco TCR Brazil. Starting this season, the brand will be the official lubricant of the competition, supplying products that cars will use to maximize performance in races and ensure engine protection in extreme high-speed conditions.
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This initiative reinforces Castrol’s strategy to expand its presence in South American motorsport, bringing the brand closer to drivers, teams, industry professionals, and the millions of fans who follow the races on the tracks. Globally recognized for its tradition in motorsport, Castrol now integrates into the TCR ecosystem, a concept present in over thirty international championships and considered one of the main global platforms for touring car racing.
The partnership also reinforces one of Castrol’s historical pillars: using the racing environment as a laboratory for the development and validation of technologies that will later reach consumers. On the tracks, lubricants are subjected to extreme temperatures, pressures, and mechanical demands, making motorsport one of the most challenging scenarios to demonstrate performance, protection, and reliability.
In recent years, Bradesco TCR South America and Bradesco TCR Brazil have consolidated their position as leading platforms for driver training and development in Latin America.
With regulations aligned with the category’s international standards, the competition aims to provide a high-level technical environment for new talents to develop competitively, gain visibility, and build a solid career in professional motorsport.
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Thus, Bradesco TCR South America, Bradesco TCR Brazil, and Castrol have become strategic partners to continue the expansion of the brands in South America and worldwide.
“Castrol has a history built alongside motorsport and high-performance competitions. The partnership with Bradesco TCR South America and TCR Brazil represents an important opportunity to strengthen this connection, demonstrating the performance and reliability of our lubricants in an environment where every detail makes a difference to the result. Being present in such a competitive category strengthens our brand and brings Castrol even closer to speed enthusiasts. According to the executive, the brand’s presence in the category also reinforces the quality of the technology present in vehicles that circulate daily on the country’s streets and roads. “The tracks have always been an important development field for our technologies. The same principles of protection, efficiency, and performance required in a race are present in the products that reach Brazilian consumers,” said Deborah Sciammarella, Head of Marketing at Castrol Brazil.
“Castrol’s arrival represents much more than the addition of a sponsor. It confirms that Bradesco TCR South America and Bradesco TCR Brazil continue to consolidate their position as a platform for business, innovation, and international exposure for major motorsport brands. The fact that a company with Castrol’s trajectory and prestige has chosen to be part of our championship demonstrates confidence in the growth we are experiencing throughout the region. Our goal is to generate value for all commercial partners that make up the TCR ecosystem. We work to offer a platform with continental reach, presence in multiple markets, and an ever-growing audience, where brands can develop commercial initiatives, strengthen their positioning, and align with technology values,” added Federico Punteri, General Director Bradesco TCR South America.
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