The NASCAR Brasil Series has just announced an unprecedented partnership with JET, the largest shared electric micromobility company in Brazil, for a series of special activations during the Sonic Grand Prix, the third stage of the 2026 season, scheduled for May 30 and 31 at the Interlagos Circuit in São Paulo.
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The collaboration connects mobility, brand experience, entertainment, content, and relationships within one of the biggest events in national motorsport, expanding the experiences offered to drivers, teams, guests, influencers, and fans of the category.
JET has more than 40,000 electric scooters distributed across more than 48 Brazilian cities, including São Paulo, Belo Horizonte, Recife, Salvador, Fortaleza, and Brasília, as well as operations in Chile and Mexico. With about 5 million registered Brazilian users and more than 15 million trips made, the company leads the national market with about 85% share in downloads and monthly active users in the segment.
As part of the event operation, JET will provide 10 electric scooters for use by the NASCAR Brasil organization throughout the weekend, facilitating internal movements within the circuit and reinforcing the proposal of smart mobility and agility inside the paddock.
One of the highlights of the partnership will be the “JET Track Day,” a special experience where the same scooters will be available to drivers and teams during the traditional track reconnaissance held on the Thursday before the races. The activation also opens space for proprietary content production and actions with influencers invited by the brand alongside NASCAR Brasil drivers.
JET’s presence will also be expanded in the hospitality areas of NASCAR Brasil. Customized charging towers will be distributed in the event’s suites, increasing the brand’s points of contact with guests, commercial partners, executives, and the premium audience present at Interlagos throughout the stage’s schedule.
In addition to the on-site experiences, the partnership includes a robust communication and engagement plan, including official disclosure to specialized and business press, collaborative actions on the brands’ social networks, and JET insertions on the event’s internal TV circuit, impacting more than 5,000 people present in the premium and operational areas of the circuit.
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Another strategic point of the partnership will be the direct connection with JET’s user community. NASCAR Brasil will offer an exclusive benefit of 25% discount on ticket purchases for platform users, bringing new audiences closer to the sport and expanding the reach of the Interlagos stage.
“We seek partners who see NASCAR Brasil as a platform for experience, content, and connection with the audience. JET arrives bringing a modern, organic activation aligned with the dynamic environment we live in inside the circuit,” highlights Gustavo Carvalho.
“NASCAR Brasil brings together everything JET looks for in a strategic partnership: an engaged audience, a high-energy environment, and a platform that goes far beyond brand exposure. Being in the Interlagos paddock with our scooters, alongside drivers and teams, is a concrete way to show that electric micromobility fits in any urban context — including within one of the biggest events in national motorsport,” highlights Renan Rizzo, Marketing Manager at JET.
The initiative reinforces NASCAR Brasil’s positioning in developing projects that go beyond traditional brand exposure, creating relevant and integrated experiences between entertainment, technology, mobility, and content generation within motorsport.
The third stage of the NASCAR Brasil Series takes place on May 30 and 31 at the Interlagos Circuit in São Paulo, as part of the Sonic Grand Prix schedule.
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