In 2026, Porto continues as the official sponsor of the Porsche Cup, one of the most prestigious automotive competitions in the world. The continuity of the sponsorship, valid until 2027, reinforces the company’s connection with the automotive universe and the commitment to offer protection and peace of mind to car enthusiasts.
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The sponsorship is part of a set of actions that support Porto’s strategy to strengthen the Automobile Culture, reinforcing historical brand attributes such as passion, trust, and expertise in caring for the company’s main insured asset: the car.
Brand exposure and exclusive experiences
Porto will have wide visibility throughout the Porsche Cup stages, with brand application on the cars of the Carrera and Challenge categories, presence on track signs, pit lane, and boxes, in addition to insertions on the podium backdrop and the competition’s social media.
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In addition to institutional exposure, the strategy includes activations that connect different business units of the Porto ecosystem. Porto Saúde will be present in the event’s clinic and physiotherapy room, while Porto Seguro will have brand application on the Medical Car.
The sponsorship will also provide exclusive experiences for clients, brokers, and strategic partners, such as the availability of 5,000 tickets per stage in Interlagos, an exclusive Porto lounge for guests, VIP credentials in national stages and at the São Paulo Formula 1 GP, in addition to the Porsche Experience, with fast laps on the circuit accompanied by professional drivers.
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