A reference lubricant brand in the global motorsport scene, Mobil™ begins another chapter of its victorious trajectory on Brazilian tracks in 2026 with its entry into NASCAR Brazil.
Read more F1: Hamilton talks about uncomfortable questions he asked himself
The move is aligned with the brand’s global activation platform, whose presence in NASCAR races in the United States has occurred uninterruptedly since 2003. Mobil™ sponsors cars and drivers in the national divisions of the largest touring car category in the world.
In addition to its prominent presence in NASCAR, Mobil™ lubricants feature globally in major motorsport assets. In 2026, the brand remains linked to the Racing Bulls and Red Bull Racing teams, with which Dutchman Max Verstappen won four F1 world championships.
In the fastest prototypes on the planet, Mobil™ appears in the Porsches prepared by Team Penske, such as the one driven by Brasília native Felipe Nasr in the recent achievement of the third consecutive victory at the 24 Hours of Daytona. The link between Porsche and Mobil™, by the way, celebrates its thirtieth anniversary in 2026.
With its entry into NASCAR Brazil, the brand aims to successfully replicate the global alignment of activations, following the same concept of tropicalization of marketing strategies that it has developed with the Porsche Cup in the country for numerous seasons.
Read more F1: Mercedes sees Melbourne as the first big test of the year
The 2026 NASCAR Brazil championship will have ten stages, starting on March 15, with races on mixed and oval circuits across the main Brazilian tracks.
The competitors representing Mobil™ lubricants in NASCAR Brazil will be announced later.
“We have followed the growth of NASCAR Brazil since the expansion of the partnership between the then Sprint Race and the American category a few years ago. The 2025 season marked an important moment for the event, attracting some of the main teams active in Brazil and great professional drivers to the grid, generating unprecedented visibility for the category. The partnership between Mobil™ Lubricants and NASCAR in the United States and Mexico are success stories, and we are very motivated to start another chapter of this collaboration, now on Brazilian tracks,” said Marina Teixeira, marketing manager for Mobil™ lubricants.
Read more Comparatto fights for victory and finishes third at Interlagos in the Carrera Cup
