McLaren announced its foray into the world of golf with the launch of McLaren Golf, a new division of the company that aims to set a new standard for golf equipment, aligning with the high engineering standards the brand has developed in motorsport, particularly in Formula 1, and in the construction of supercars.
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Zak Brown, CEO of McLaren, stated that the decision to expand into the golf sector is a ‘natural step’, given the company’s expertise in high-performance engineering. Neil Howie, CEO of McLaren Golf, explained that the initiative goes beyond creating equipment, being a brand that incorporates McLaren’s high-performance DNA into the world of golf.
McLaren Golf will be formed by a team of golf industry specialists, alongside brilliant engineering minds, with the goal of innovating and redefining golfers’ expectations regarding their equipment. The brand already has a set date for the launch of its products: April 29, 2026.
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Brown, also a golf enthusiast and CEO of McLaren Racing, commented: “Taking our benchmark engineering standards from the track to the golf course, we feel this is a natural step, as well as an opportunity to open the McLaren brand to a new audience,” the CEO concluded.
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