Formula 1 continues to expand its commercial presence and has announced a new global agreement. The category has signed a multi-year partnership with the multinational insurance brokerage and risk management firm, Marsh, which now joins the group of official partners.
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The agreement reinforces F1’s commercial growth and expands its connection with major global brands. Marsh takes on the roles of ‘Official Risk and Insurance Brokerage Partner’, marking its broader entry into the sport.
Operating in over 130 markets, the company intends to use the F1 platform to connect with business leaders around the world. The partnership includes brand presence on the tracks and exclusive guest experiences during calendar events.
Additionally, Marsh will be responsible for the ‘Risk Perspective’ series, which will be broadcast on the category’s official channels. The content will explore nine circuits, highlighting how drivers and teams deal with risks, variable conditions, and decisions under pressure.
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Formula 1 CEO, Stefano Domenicali, celebrated the arrival of the new partner: “It’s fantastic to have Marsh in the F1 family, bringing a focus on performance, innovative solutions, and global growth to further strengthen the sport,” he stated.
Marsh CEO, John Doyle, highlighted the connection between the parties: “Formula 1 represents the pinnacle of performance, precision, and resilience, values aligned with our commitment to helping clients navigate complexity and find opportunities,” he added.
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