NASCAR Brasil Series will participate for the second consecutive year in the CMO Summit, on March 25 and 26 at Expos Center Norte in São Paulo/SP, one of the country’s main marketing and business meetings, reinforcing its strategy to position motorsports as a relevant platform for brand building, business generation and connection with decision makers.
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The presence at the event is part of the category’s continuous movement to expand its operations beyond racetracks, increasing brand awareness and getting closer to executives responsible for marketing and sponsorship investments.
During the CMO Summit 2026, NASCAR Brasil presents to the public the RISE26, the category’s new car that symbolizes the championship’s evolution in pillars such as performance, innovation, safety and experience. The initiative reinforces the moment of growth and transformation experienced by the category.
Furthermore, the event will be the stage for the announcement of a new strategic sponsor, expanding the portfolio of partner brands and consolidating NASCAR Brasil as one of the fastest-growing sports properties in the country.
The program also includes the category’s participation in a panel that will discuss the role of sports in brand building, addressing how sponsorship projects can go beyond exposure and become real platforms for connection, engagement and results.
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“NASCAR Brasil is consolidating itself as an increasingly relevant business platform, capable of connecting brands to a passionate audience and generating real impact throughout the entire consumer journey. Being at the CMO Summit for the second year reinforces our commitment to dialogue directly with the main decision makers in the market,” says Thiago Marques, CEO of NASCAR Brasil Series.
“More than brand presence, we believe in projects that generate value, build relationships and deliver results. Sports, when well executed, is one of the most powerful shortcuts for brand building,” he adds.
Participation in the CMO Summit reinforces NASCAR Brasil’s strategy of being present in strategic business environments, as a way to expand its relevance, attract new partners and consolidate motorsports as a modern platform for marketing and relationship building.
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