Audi do Brasil expands the experience of its Formula 1 debut with the arrival of the Audi Revolut F1 Team showcar in the country. The schedule will take the vehicle to different locations, such as shopping malls, airports, public spaces, and brand dealerships. The activations will also feature Formula 1 simulators and a competition that will give participants the chance to compete for exclusive experiences with Audi do Brasil.
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“We are very excited about the arrival of the showcar in Brazil and the schedule we have prepared to bring the public closer to the Audi Revolut F1 Team. We want to take this experience to different parts of the country and share with Brazilians the excitement of this new chapter of Audi in motorsport,” says Gerold Pillekamp, Head of Marketing and Product at Audi do Brasil.
Showcar arrives in Brazil and begins journey across the country
The showcar arrived in Brazil on August 6, in a caravan organized by Audi do Brasil. The logistics operation was carried out in partnership with Volkswagen, which provided the VW Meteor 29.530 truck to transport the vehicle.
Measuring 5.362 meters in length, 1.893 meters in width, 1.156 meters in height, and weighing 355 kilograms, the showcar came from the United Kingdom and replicates the proportions of a Formula 1 vehicle. The initiative will allow the public to get up close to the visual identity of the Audi Revolut F1 Team and have direct contact with the atmosphere of the category.
Itinerant experience brings the public closer to Formula 1
From its arrival, the vehicle will follow an itinerant exhibition schedule. The first stop will be at the Audi driving experience, which will take place from August 18 to 23, at the Velocittá Circuit, in Mogi Guaçu (SP). The agenda will also include exhibitions in shopping malls, airports, and public spaces. Additionally, the actions will be in partnership with the Audi dealership network, making the showcar travel to different regions of Brazil and expand the experience for motorsport fans.
The logistics operation of the showcar and the implementation of part of the experience journey involve the participation of Equipa Group, the agency responsible for the vehicle’s container, its logistics operation, and the planned exhibitions. The agency will also be responsible for integrating the activations with the dealerships and for complementary attractions for the public.
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Simulators turn exhibition into competition
Besides getting to know the showcar up close, the public will be able to experience driving through Formula 1 simulators installed alongside the exhibitions. Participants will be able to compete in virtual laps on the Interlagos circuit and record their times on a national ranking, which will lead to a competition.
The 10 participants who achieve the best times in the overall ranking will be selected for a special stage alongside Rubens Barrichello, where they will have the chance to compete for exclusive experiences in the world of Formula 1.
Experience for those attending the São Paulo Grand Prix
In addition to contact with the showcar through the activations, the public will also be able to experience the spirit of motorsport during the São Paulo Grand Prix. Audi’s experience for the Brazilian stage of Formula 1 will be carried out in partnership with the agency Haute, responsible for operating the experiences throughout the weekend for guests at the Paddock and Second Hospitality.
As a meeting point for buyers, the Audi experience Center will be the hub of the experience, offering an exclusive journey that goes beyond the circuit. Guests will also have dedicated transportation and a specially developed schedule for the Grand Prix period, with experiences at different points in São Paulo, including cultural, gastronomic activities, and parties.
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